about us

Our mission is to empower communities to master e-bike safety by developing innovative strategies for insightful education, effective enforcement, sophisticated use of behavioral psychology, and robust community engagement.

Meet the Founder

Beth Black

With a solid educational foundation from UC Irvine in social ecology and writing, Beth Black combines her knack for community-building dynamics with the power of effective communication skills.

For six years, Beth co-owned and operated Pedego Greater Long Beach, a nationally known e-bike store that served mostly adults. Now, the huge demographic shift in e-bike use to teens and tweens has brought some unexpected safety challenges to the forefront.

Over the past few years, she noticed a worrying trend: teens riding e-bikes recklessly and aggressively. When a young rider nearly knocked her down during a walk in her neighborhood, it became clear that something needed to be done. This spark led her to create a comprehensive safety program, drawing on her education and experience.

Now … as the founder of the Bellemont Project, Beth has spoken on invitation before several organizations, including the American Trauma Society and Safer California. Now, she looks forward to sharing her expertise with communities. She brings together world-class experts, such as ER doctors, psychologists, law enforcement professionals, traffic engineering experts, cycling authorities, and more. Led by Beth Black, this powerful group can improve e-bike safety for everyone.

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Riding the Long Beach Grand Prix Racetrack

Our Values

Under Beth’s leadership, the vision of the Bellemont Project is to accelerate e-bikes toward better micro-mobility and recreation. Our values light the path …

Inclusivity

Regional Summits & Advisory Services

We commit to raising all voices — including riders, planners, residents, and regulators — to ensure our advisory services and regional summits integrate diverse perspectives, leading to equitable and accessible micro-mobility solutions.

Innovation

Training Programs & Written Content

We drive progress by embracing effective initiatives grounded in leading-edge behavior-management techniques. We deliver this through highly innovative training programs, insightful written content, and speaking engagements that redefine strategic e-bike safety management.

Mastery

Speaking Engagements & Comprehensive Strategies

We empower individuals and communities to achieve comprehensive mastery through impactful speaking engagements, programs, and guidance. Our goal is to ensure communities develop effective, cross-border strategies and lasting public confidence in their e-bike safety plan.

Beth Black

Qualifications & Memberships

  • Social Ecology Degree from UC Irvine
  • English/Writing Degree from UC Irvine
  • California Multiple Subject Teaching Credential
  • Composed Toastmasters International’s Youth Communication Program
  • Past co-owner/operator of Pedego Greater Long Beach, a nationally known e-bike store
  • Not affiliated with any e-bike brand, so putting safety first and last!
  • Board of Directors, American Bicycling Education Association (ABEA)
  • Member, League of American Bicyclists
  • Member, California Bicycle Coalition (CalBike)
  • Member, California Association of Bicycling Organizations (CABO)
  • Member, People for Bikes
  • Member, American Trauma Society as an Injury Prevention Professional

Your community deserves this innovative e-bike safety event hosted by Beth Black. Go beyond what isn’t working to discover what will. Contact us to schedule a Mini-Incline Experience.

A limited number of in-person events featuring the Mini-Incline Experience will be taking place across the nation in 2026. Most events are planned for Southern California. The Virtual Mini-Incline Experience helps communities gather online to discover e-bike safety planning that accelerates success.